Freshers week this year was even more busy than usual for the Aish on Campus team. Whilst so many of the normal features of the freshers experience for new students were delayed, cancelled or replaced, Aish ran a waffle delivery campaign. The campaign offered students the chance select their toppings, sauces and even ideal time for delivery. Packaged and branded waffle boxes were then delivered by an energetic team of Aish Student Ambassadors. Over 400 students on campuses across the UK including Birmingham, Leeds, Bristol, Nottingham, Liverpool, Manchester and various London based students took up this chance to get involved and received a free waffle.
The project was a fantastic opportunity to connect students with each other, and with the broader Jewish student community in a completely Covid safe way, with the warmth of a delicious waffle. The demand was beyond our expectation and we have literally run out of boxes to deliver on some campuses.
Aish UK designs and creates innovative, cutting edge immersive experiences and informal educational platforms to connect young Jews with each other, and Jewish values, with the goal of developing a sustainable and vibrant Jewish future. When students begin their academic journey in Universities, and leave the warmth of their home towns and comforts, it is so important to enable them to start developing their skills and capability to cultivate their own community. Through engaging programming, and social interactions with their Jewish peers, the future leaders of the Jewish world are born and incubated. The Aish team are dedicated to inspiring those young Jews to stand up and take their place in the Jewish people. Aish on Campus always looks to launch the year with a project that everyone can get their teeth stuck into, and the “waffle run” idea did just that.
Students commented “Thank you so much for the waffles, they must have taken ages to make but they were so yummy and so worth it!” (Millie Walker, Leeds Campus) and “This made my day” (James Lee, Leeds Campus).
“It was so great to see that despite the local lockdowns, isolations and Covid related challenges, both the Aish on Campus teams and the students really went above and beyond to launch this year with a fantastic event. We are really excited to be launching a brand new initiative called “Aish Encounter” which takes virtual engagement to a completely new level, and will capitalise on the circumstances, to broaden the connection between Jewish students across the country.” Rabbi Gideon Goldwater, Director of Aish on Campus.
Please direct any further questions to Fundraising Director, Royi Gutkin at Rgutkin@aish.og.uk