As well as having a bit of fun and winning a cool prize (the pet who makes the judge, Ashley Baker, smile the most wins a trophy and PetsPyjamas travel box), there is also a nice serious point.
JBD finds it a good way to encourage people to sign their pets up as PETrons of Jewish Blind & Disabled which, is a really unique fundraising scheme with all monies raised going towards the charity’s work.
Becoming a PETron costs £5 a month (or £60 a year) and comes with a name tag and certificate, special toys and treats.